Workshops
A strong brand doesn’t happen by accident. It’s the result of a well-thought-out strategy, a clear vision, and a consistent presence. Whether you’re launching a new business, refreshing your current brand, or running an SME ready to elevate your branding, our workshops help you define and refine the essence of your brand.
We offer different types of workshops to help you build a brand with purpose and clarity. Together, we explore the core pillars of branding: your mission, vision, values, target audience, and positioning. The result? A brand that feels authentic, looks cohesive, and earns trust. Because when everything aligns, your brand becomes memorable, and it grows.
(Credit Photo : Cécile Belhomme)
Branding or Rebranding Workshops
Choose from three levels of personalised sessions, depending on your current brand needs and goals:
1. One-to-One Sessions
What is it?
This tailored session is ideal for entrepreneurs, startups, and businesses looking to build a brand from the ground up or revisit their existing identity. Whether you’re clarifying your brand’s core for the first time or refining an established brand, these sessions provide focused guidance. We work closely to uncover your brand’s core and give shape to a clear, meaningful brand direction.
Why is it helpful?
If you’re just starting out or your current branding feels unclear, outdated, or disconnected from your business goals, these sessions can bring clarity and structure. You'll leave with a with a focused positioning and a solid foundation that feels credible and true to your story.
What’s covered in the workshop?
For 2-hour sessions
This concise yet powerful session focuses on the foundational aspects of branding. It’s perfect for those looking to quickly define their brand’s core elements without feeling overwhelmed. You’ll walk away with a solid starting point to build upon.
- Identification and definition of target audiences: Understand who you’re speaking to and how to reach them.
- Unique Selling Propositions (USPs): Define what makes your brand stand out in the market.
- Development of core Mission, Vision, and Values: Establish the principles that guide your brand’s actions and messaging.
- Mapping key touchpoints for customer interactions: Identify critical moments where your brand connects with its audience.
- Creation of a brand mood board for visual direction: Set the tone for your brand’s look and feel, aligning visuals with your message.
For Half-day sessions
With more time, we can dive deeper into your brand identity and strategy. This session includes everything in the 2-hour format, plus more interactive exercises to solidify your brand’s message. You’ll receive a personalised presentation to guide you beyond the workshop.
- All 2-hour session elements, plus:
- Follow-up materials: You’ll receive everything we develop during and after the workshop via email for ongoing use and reference.
- Development of a cohesive communication strategy: Create a structured approach to your messaging across platforms.
- Crafting your brand story through effective storytelling: Build a compelling narrative that connects emotionally with your audience.
- A comprehensive brand identity presentation: Receive a personalised, polished overview of your brand to share with your team or partners.
For Full-day sessions only
This is the most comprehensive option, offering an in-depth exploration of your brand and a fully developed communication toolkit. You’ll walk away with a clear, actionable plan to confidently build and communicate your brand.
- All half-day session elements, plus:
- Complete overview of all communication tools and channels: Ensure your brand message is consistent across every platform.
- Competitive communication analysis: Understand where you stand in the market and how to differentiate yourself.
- Detailed communication plan with actionable steps: Know exactly what to do next to grow your brand’s influence.
- Editorial planning for the next 6 months: Stay consistent and strategic with your content, keeping your brand top-of-mind for your audience.
- Personalised support: We’ll provide one-on-one guidance to ensure your brand’s voice and visuals are perfectly aligned.
Price: to be defined according to the specific aspects of the project
2. For SMEs
What is it?
This session is designed for small and medium-sized enterprises looking to develop a strong and consistent brand identity. It’s about more than just a recognisable logo or catchy slogan, it’s about building a unified identity that communicates your value, sets you apart in a competitive market, and builds lasting connections. We take a deep dive into your brand DNA, refining or reinforcing your positioning, communication, and visual expression to ensure your brand is memorable and consistent across every touchpoint.
Why is it helpful?
Our workshops for SMEs provide the strategic foundation and practical tools needed to build a strong brand. These sessions help align your team around a unified brand vision, strengthen your market position, and ensure consistent communication across all platforms. You’ll leave with the clarity and confidence to stand out in your market and connect meaningfully with your audience.
What’s covered in the workshop?
Half-day
This session focuses on building a strong brand foundation, helping you clarify your positioning and communicate effectively to your target audiences. We dive deep into the strategic elements that form the backbone of your brand, ensuring every detail is aligned.
- Definition of target groups: Identify who you’re speaking to and what they need.
- Unique Selling Propositions (USPs): Define what sets your brand apart from the competition.
- Mission / Vision / Values: Establish the principles that guide your brand’s actions and messaging.
- Touchpoints mapping: Identify critical customer interaction points to ensure consistent brand experiences.
- Moodboard creation: Develop a visual direction that captures the essence of your brand.
- Communication strategy: Plan how your brand will connect with its audience effectively.
- Storytelling development: Craft a compelling brand story that resonates emotionally with your audience.
- Personalised brand presentation: Receive a tailored presentation to guide your team in maintaining brand consistency.
- Follow-up materials: After the workshop, you’ll receive a comprehensive package via email, including:
- A complete presentation of all developed communication tools and channels
- Competitive communication analysis to position your brand effectively
- A detailed communication plan with actionable steps and to-dos
- Editorial planning for the next 6 months, ensuring consistent messaging
Full-day
- All half-day session elements, plus:
- Audience profiling and competitor analysis: Gain a deeper understanding of your market and positioning.
- Channel-specific brand positioning: Tailor your message for different platforms and audiences.
- SWOT analysis: Identify your strengths, weaknesses, opportunities, and threats to shape a more resilient brand strategy.
- Interactive group work: Involve your team in defining and aligning your brand voice and message.
- Tone of voice definition: Establish a clear, consistent tone that reflects your brand’s personality.
- Visual identity and brand universe creation: Develop the visual elements that make your brand instantly recognisable.
3. Group Workshop
What is it?
A dynamic, full-day workshop in a small group setting where you'll dive into the essentials of branding. You'll develop your own brand while exchanging ideas and gaining inspiration from fellow participants. By the end of the day, you'll walk away with a clear brand strategy, fresh perspectives, and a renewed sense of creative energy.
Why is it helpful?
Working in a group can spark fresh ideas and perspectives, challenge assumptions, and push you to think differently about your brand. It’s a chance to test your ideas in a supportive environment, gain honest feedback, and walk away with a clear, actionable brand strategy. Plus, you’ll benefit from the collective wisdom of the group, gaining perspectives you might not have considered on your own. Perfect for those who thrive on external input or prefer a collaborative environment.
What’s covered in the workshop?
During this full-day session, we’ll guide you through the core elements of brand building, providing you with the tools to craft a brand that stands out, feels authentic, and resonates with your audience.
- Understanding your target audience: Clearly define who you’re trying to reach and what they value.
- Crafting your Unique Selling Proposition (USP): Identify what makes your brand different and compelling.
- Defining your Mission, Vision, and Values: Establish the principles that guide your brand’s actions and messaging.
- Mapping customer touchpoints: Understand where and how your audience interacts with your brand.
- Visual direction and mood board creation: Set the tone for your brand’s look and feel, ensuring consistency across all channels.
- Storytelling for impact: Learn to craft a powerful brand narrative that resonates emotionally.
- Brand voice and tone definition: Ensure your brand sounds as authentic as it looks.
- Practical group exercises: Collaborate with other participants to refine your ideas and gain new perspectives.
After the Workshop:
We know that building a strong brand is an ongoing process, so the support doesn’t stop when the workshop ends. You’ll have the option to keep developing your brand with us, focusing on critical elements like brand identity and storytelling. Our goal is to help you build a brand that not only looks the part but also speaks with clarity, stays consistent, and tells a story that captivates.
Ready to Build Your Brand?
Each of our workshops is designed to guide you through the branding journey, whether you're just starting out, looking to refine your identity, or ready to take your brand to the next level. Choose the format that fits your needs, from focused one-on-one sessions to collaborative group workshops. You'll leave with the clarity, tools, and confidence to build a brand that's authentic, memorable, and built to last. Let's work together to create a brand that not only stands out but truly connects. Ready to take the first step? Let's get started.