Branding
Positioning
Storytelling
Logo Design
Brand Identity
Webdesign
Webdevelopment
Newsletter
Social Media Management (Content Creation)
But after a quarter of a century, the association’s image no longer fully reflected its reality or its ambitions. Its visual identity, developed in a different era, struggled to convey the dynamism of its community, the evolution of the sector and the new expectations of both its members and the general public.
At the same time, we have supported the team in updating its communication strategy to make it more contemporary, accessible and community-focused. A more approachable tone, more relatable content and a more engaging online presence now help to strengthen members’ sense of belonging, whilst opening up the BAPP to new audiences.
The result is a brand identity and communication platform that reflect the organisation’s maturity and ambitions. A stronger, more visible and more unifying brand, capable of carrying the organisation through the next 25 years with the same commitment to excellence that has built its reputation.
